This privacy policy describes the personal data collected or generated (processed) when you use Caroline Bailey’s website ( It also explains how your personal data is used, shared and protected, what choices you have relating to your personal data and how you can contact us.

Who is responsible for the processing of your personal data?

The entity is responsible for the processing of your personal data no matter how you interact with the Site and where you are located in the world is Caroline Bailey referred to as “our”, “we” or “us” in this privacy policy.

For, the entity is:

Business address:

Isle of Skye
IV47 8SN


What personal data do we collect and when?

We ask you for certain personal data to provide you with the products or services you request. For example, when you make purchases, contact our consumer services, request to receive communications, create an account, participate in our events or contests, or use our Site.

This personal data includes your:
– Contact details including name, email, telephone number and, shipping, billing address;
– personal details, including gender, hometown, date of birth and purchase history;
– payment or credit card information;
– images, photos and videos; or
– personal preferences, including your wish list as well as marketing and cookie preferences.

We collect additional personal data from you to enable particular features within our Site.

When interacting with our Site, certain data is automatically collected from your device or web browser. This data includes:
– Device IDs, network access; and
– Cookies, IP addresses, referrer headers, data identifying your web browser and version, and web beacons and tags

Tools to manage what personal data we collect

When using our Site, we may also provide in-time notice or obtain consent for certain practices. For example, we may ask for your consent to use your location or send push notifications. We may obtain this consent through the Site or using the standard permissions available on your device.

In many cases, your web browser or mobile device platform will provide additional tools to allow you to control when your device collects or shares particular categories of personal data. For example, your mobile device or web browser may offer tools to allow you to manage cookie usage or location sharing. We encourage you to familiarise yourself with and use the tools available on your devices.

Why and how do we use your personal data?

We use your personal data in the following ways:

To provide the features of the Site and services you request

When you use our Site, we will use your personal data to provide the requested product or service. For example, if you make a purchase on the Site or participate in an event or promotion, we will use the contact information you give us to communicate with you about the purchase, event or promotion. If you contact our customer services, we will use information about you, such as delivery or payment information or the product you have purchased, to help you resolve a problem or question.

In many cases, to use particular features within our Site, you may need to provide us with additional data or additional consent to use particular data in a certain way.

To communicate information about our products, services, events and for other promotional purposes.

When you consent, we will send you marketing communications and news concerning our products, services, events and other promotions. You can opt out at any time after you have given your consent.

If you are an existing customer of Caroline Bailey (for example, if you have placed an order with us), we may use the contact details you provided to send you marketing communications about similar Caroline Bailey products or services where permitted by applicable law (unless you have opted out). In other cases, we ask for your consent to send you marketing information. We may use the information that you provide to us as well as information from other Caroline Bailey products or services and your participation in Caroline Bailey events and contests – to personalise communications on products and services that may be interesting for you.

To operate, improve and maintain our business, products and services

We use the personal data you provide to us to operate our business. For example, when you make a purchase, we use that information for accounting, audits and other internal functions. We may use personal data about how you use our products and services to enhance your user experience and to help us diagnose technical and service problems and administer our Site.

To protect our or others’ rights, property or safety

We may also use your personal data about how you use our Site to prevent or detect fraud, abuse, illegal use, and violations of our Terms of Use and to comply with court orders, governmental requests or applicable laws.

For general research and analysis purposes

We use data about how our visitors use our Site and services to understand customer behaviour or preferences. For example, we may use information about how visitors to the Site search for and find products to better understand the best ways to organise and present product offerings in our storefront.

Other purposes

We may also use your personal data in other ways and will provide specific notice at the time of collection and obtain your consent where necessary.

Legal Grounds

To process your personal data, we rely on certain legal grounds, depending on how you interact with our Site.

When you purchase via the Caroline Bailey site, we need your personal data to fulfil our contract with you. For example, we need your payment and contact details to deliver your order.

We also rely on other legal grounds, such as our legitimate interests as a business, to comply with a legal obligation or to protect your vital interests.

For the European Union, please note that, as a data subject, pursuant to the EU General Data Protection Regulation (EU GDPR), you have the following rights in connection with the processing of your personal data:

Right of access under Article 15 EU GDPR

Right to rectification under Article 16 EU GDPR

Right to erasure under Article 17 EU GDPR

Right to restriction of processing under Article 18 EU GDPR

Right to data portability under 20 EU GDPR

If you have consented to the processing of your personally identifiable information by us, you have the right, in accordance with Art. 21 GDPR, to withdraw your consent to the collection, processing/storage, and use of your personally identifiable information at any time.

SHARING of Your Personal Data
Caroline Bailey sharing

We share your personal data with:

Third-party service providers process personal data on our behalf, for example, processing credit cards and payments, shipping and deliveries, hosting, managing and servicing our data, distributing, research and analysis, managing brand and product promotions, as well as administering certain services and features. When using third-party service providers, we enter into agreements that require them to implement appropriate technical and organisational measures to protect your personal data.

Other third parties to the extent necessary to: (i) comply with a government request, a court order or applicable law; (ii) prevent illegal uses of our Site or violations of our Site’s Terms of Use and our policies; (iii) defend ourselves against third-party claims; and (iv) assist in fraud prevention or investigation (e.g., counterfeiting).

To any other third party to whom you have provided your consent.

We may also transfer personal data we have about you in the event we sell or transfer all or a portion of our business or assets (including in the event of a reorganisation, spin-off, dissolution or liquidation).

Protection and management of your personal data

Retention of your personal data
Your personal information will be retained for as long as is necessary to carry out the purposes set out in this privacy policy (unless a longer retention period is required by applicable law). In general, this means that we will keep your personal data until you request otherwise. For personal data related to product purchases, we retain this longer to comply with legal obligations (such as tax and sales laws and for warranty purposes).

Your rights relating to your personal data
You have the right to request: (i) access to your personal data; (ii) an electronic copy of your personal data (portability); (iii) correction of your personal data if it is incomplete or inaccurate; or (iv) deletion or restriction of your personal data in certain circumstances provided by applicable law. These rights are not absolute. Where we have obtained your consent for the processing of your personal data, you have the right to withdraw your consent at any time.

If you would like to request a copy of your personal data or exercise any of your other rights, please contact us by email:

Opting out of direct marketing
You can opt out of receiving our marketing communications at any time. You can opt-out by modifying your by clicking on the unsubscribe link or following the opt-out instructions included in the message. Alternatively, you can contact us by email:

Cookies and pixel tags
We collect information, which may include personal data, from your browser when you use our Site. We use a variety of methods, such as cookies and pixel tags, to collect this information, which may include your (i) IP address; (ii) unique cookie identifier, cookie information and information on whether your device has software to access certain features; (iii) unique device identifier and device type; (iv) domain, browser type and language, (v) operating system and system settings; (vi) country and time zone; (vii) previously visited website; (viii) information about your interaction with our Site such as click behaviour, purchases and indicated preferences; and (ix) access times and referring URLs.

Third parties may also collect information via the Site through cookies, third-party plug-ins and widgets. These third parties collect data directly from your web browser, and the processing of this data is subject to their own privacy policies.

We use cookies and pixel tags to track our customers’ usage of the Site and to understand our customers’ preferences (such as country and language choices). This enables us to provide services to our customers and improve their online experience. We also use cookies and pixel tags to obtain aggregate data about site traffic and site interaction, to identify trends and obtain statistics so that we can improve our Site. There are generally three categories of cookies used on our Site:

Functional: These cookies are required for basic site functionality and are, therefore, always enabled. These include cookies that allow you to be remembered as you explore our Site within a single session or, if you request, from session to session. They help make the shopping cart and checkout process possible, as well as assist in security issues and conforming to regulations.

Performance: These cookies allow us to improve our Site’s functionality by tracking usage. In some cases, these cookies improve the speed with which we can process your request and allow us to remember the site preferences you have selected. Refusing these cookies may result in poorly-tailored recommendations and slow site performance.

Social Media and Advertising: Social media cookies offer the possibility to connect you to your social networks and share content from our Site through social media. Advertising cookies (of third parties) collect information to help better tailor advertising to your interests, both within and beyond our Site. In some cases, these cookies involve the processing of your personal data. Refusing these cookies may result in seeing advertising that is not as relevant to you or you not being able to link effectively with Facebook, Twitter, Instagram or other social networks and/or not allowing you to share content on social media.

For a comprehensive and up-to-date summary of every third-party accessing your web browser (through our Site or otherwise), we recommend installing a web browser plugin built for this purpose. You can also choose to have your computer warn you each time a cookie is being sent, or you can choose to turn off all cookies. You do this through your browser settings on each browser and device that you use. Each browser is a little different, so look at your browser’s Help menu to learn the correct way to modify your cookies. If you turn cookies off, you may not have access to many features that make our Site more efficient, and some of our services will not function properly.

Changes to our privacy policy
Applicable law and our practices change over time. If we decide to update our privacy policy, we will post the changes on our Site. If we materially change the way in which we process your personal data, we will provide you with prior notice or, where legally required, request your consent prior to implementing such changes. We strongly encourage you to read our privacy policy and keep yourself informed of our practices. This privacy policy was last modified in August 2023.

Questions and feedback
We welcome questions, comments, and concerns about our privacy policy and privacy practices.
If you wish to provide feedback or if you have questions or concerns or wish to exercise your rights related to your personal data, please contact us by email:

Our Data Protection Officer’s contact details are:


Isle of Skye
IV47 8SN


If you contact us with a privacy complaint, it will be assessed with the aim of resolving the issue in a timely and effective manner. You also have the right to lodge a complaint with the relevant supervisory authority in the country in which you reside.